SOCIAL MEDIA FOR ALL OF US:
MAKING CONTENT ACCESSIBLE AND INCLUSIVE
Hashtags to use when you start doing accessible posts:
#AccessibleSocialMedia and #Accessibility
5 Tips to Make Your Social Media Accessible by Fashioneyesta:
1) Add alt text and/or image descriptions
2) Capitalize the first letter of each word in hashtag; voiceover pronounces it really weird otherwise! Demonstration: #InclusiveActivity inclusiveactivity
3) Add transcriptions to your videos (YouTube automatically adds it now; make sure it’s right) add a script using a tool like Cliptomatic; add captions to Instagram Stories
4) Add hyperlinks to your content
5) Don’t overuse GIFs – not accessible for people who use voiceover
Writing Alt Text:
HubSpot – Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO https://blog.hubspot.com/marketing/image-alt-text
Axess Lab – How Does Alt Text Work? https://axesslab.com/alt-texts/
University of Minnesota tutorial blog post on accessible social media
https://accessibility.umn.edu/tutorials/accessible-social-media
6 ways to make your social media posts accessible for people with a visual impairment – Life of a Blind Girl blog
Marketing Land article
https://marketingland.com/how-to-make-your-content-more-accessible-to-the-visually-impaired-255553
6 Actionable Tips for Accessible Emails:
https://www.webdesignerdepot.com/2019/04/6-actionable-tips-for-accessible-emails/
Influencers:
Molly Burke
IG: @MollyBurkeOfficial
Emily Davison
IG: @FashionEyesta2012
Ink Davidson
IG: @InkDavidson
Pippa Leigh
IG: @PippaLeigh13
The Disability Collective
IG:@TheDisabilityCollective
Twitter example:
Braille Works World Braille Day tweet with image description
Happy #WorldBrailleDay ❣️ Today is a reminder of the importance of accessibility and independence for people who are #blind & visually impaired.https://t.co/W0mxGyfGmX
— Braille Works (@BrailleWorks) January 4, 2019
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[Image: Fingers reading braille with the words, "World Braille Day 2019" and the Braille Works logo] pic.twitter.com/uVshH5FqFm
Clips with descriptive video:
Disability Vote Coalition: http://www.disabilityvote.org/videos
Star Wars:
Lion King (dramatic! 2:22):
The Hunger Games (dramatic! 0:56)
Frozen trailer (funny! 1:31):
Microsoft apps (business/ad example of integrated description 1:17)
https://www.youtube.com/watch?v=v79wg45-_ys
Example of an inaccessible video on YouTube:
IKEA hacks https://m.youtube.com/watch?v=OqfJGOuX1Jk